Interviewing Assignment - Free Essay Example

Sample details Pages: 8 Words: 2507 Downloads: 7 Date added: 2019/10/10 Did you like this example? Introduction There are different types of addictions in the world that include drug, sexual, eating, and television addictions. Over 40% of the American population is affected by one or more addictions (Ross, 2010). Addictions are habits that one acquires, and after practicing the habits for sometimes, it becomes impossible to function without practicing the given habit. Drug addiction is a condition that emanates from taking drugs such as alcohol and cocaine for fun. Soon the body becomes dependent on drugs, and one cannot function without the drugs. There is a constant debate on whether drug addiction is a disease or a habit. If classified as a choice, it encourages addicts to take the initiative and say no to drugs. They acquire the necessary will power to stop the addiction. If addiction is termed as a disease, addicts stop feeling ashamed of their condition and seek treatment. Addiction can therefor fall under the disease or choice category depending on how one approaches the issue. It is a choice because one requires the mind to decide, while it is a disease because one needs medication to heal. This paper is therefore focused on discussing whether addiction is a choice or a disease depending on how one gets addicted and how they get out of addiction. Don’t waste time! Our writers will create an original "Interviewing Assignment" essay for you Create order Background People get addicted to drugs for different reasons. When one is born, they are born with a free will and are also free from any preference. A child does not know what is bad or good, but they learn as they grow up. Consequently, a child or an adult is exposed to drugs as they grow up. For instance, a child can know about drugs through parents who use them. A child can also learn about drugs on the television or through friends. As the child learns about drugs, they either get attracted or repel the drugs. Those who become drug addicts choose to drink or take hard drugs. Further, if ones parents are addicts, they are also likely to become addicts themselves. Therefore, addiction can be termed as either a choice that a person makes or a disease that is awakened by a slight use of drugs. Addiction settles in when one takes drugs and is unable to control how they use them (Schaler, 2011). Further, the drugs become their priority and everything else including studies and family are dictated by drug usage. Drug usage starts as a normal routine where in most instance one uses alcohol or cigarettes to relax with friends. As the habit continues, one becomes a regular at a bar and they take more than what they used to take before the addiction took over. Addiction becomes full blown when one is unable to live without the usage of drugs and they make the drugs a priority. The drug addict should go for rehabilitation or therapy to help them stop the habit. Further, one should make up their mind that they will not use drugs anymore for the treatment to work. Unborn children can become exposed to drugs if their parents, especially the mother, takes drugs while pregnant or while breast feeding. The unborn baby can take drugs through the placenta as it is transferred from the mother to them. Similarly, a breastfeeding mother can pass drugs to the child through the breast milk. As the child grows up they can easily become addicts of they involve themselves with drugs because the drugs are already in their systems. However, it is not a guarantee that the child must be an addict because it depends on whether they will start taking the drugs or not. Addiction can therefore be far fetched from the time the child is unborn to when they are toddlers. A mother preparing to get pregnant is also advised against using any drugs so that her system can be free of any drugs when they get the baby. If there are strong drugs in the system, they might affect the unborn baby and if the baby grows up and uses drugs, they can easily become addicts. Choice A choice is a conscious decision that one makes, as they have to select between two or more options (Gruenert, 2010). One makes a choice depending on their preference and goals in life. One might have a preference of going to the bar or choosing friends who use drugs. As a result, they end up becoming addicts as they choose to have addicted friends. Moreover, drug addiction can be termed as a choice because a drug user decides whether to take a drug or not. For instance, if a boy goes to a friend’s party and get free alcohol and heroine being used, he can decide whether to take the alcohol and use the heroine. The decision to take Alcohol or heroine is however dictated by their personal preference, their principles, background, and what they want in life.one might chose to use the drugs because everyone else is doing so, therefore, showing that they are easily influenced by the latest trends. If one choses to abstain from the drugs, it shows that they have strong principles. A ddiction can therefore be termed as a choice as one has the free will to decide whether they want to take a drug or not. While undergoing treatment, drug addiction is termed as a choice. One should decide to stop taking drugs for him or her to stop being addicts (Gruenert, 2010). Over a half of addicts who check in rehabilitation centers relapse. On the contrary, over 10% of or drug addicts who decide to do away with the addiction and do not go for any treatment but are able to stop the addiction successfully. This is a clear indication that drug addiction is a choice that one makes in their mind. One can choose to stop the addiction or to refrain from becoming an addict altogether. Decisions that one makes concerning drugs should be made wisely because addiction is expensive to maintain. If one comes from a family of drug addicts, they are in many cases likely to become addicts. However, this depends on their choice to start drugs or to refrain from them. If one does not use drugs then they will not awaken the addiction. However, if one takes the drugs they are most likely to become addicts because they already have the drugs in their system through their bloodline. Similarly, people who were addicts before can easily relapse if they choose to take drugs again. The choice to take drugs depends on one’s will power to say no to drugs. One can choose to stay away from situations and people who make them use drugs. Further, they can choose to stay clean for the sake of their own dignity and to be able to achieve their goals. Addiction therefore depends on ones ability to choose between refraining from drugs or taking them. Disease A disease is commonly expounded as the malfunction of a specific body part, has signs and symptoms, and does not necessarily emerge from physical injury (Hensher, Rose Greene, 2015). If an arm is aching, it means that the arm could be infected. Addiction fits the definition of a disease because it affects the mind fist. The mind becomes sick not because of any physical injury but because of the thinking that an addict does. Drugs stimulate the brain first and excite the user. As a result, the user takes more drugs to continue exciting their minds. The more drugs one takes, the more they become dependent on drugs. Addiction therefore settles in because of the mind malfunctioning. Drugs change the normal functioning of the brain and as a result, a drug addict is sick in the brain. The condition affects the way one thinks as they only choose to take drugs in a bid to excite their brains. Addiction can be termed as a disease because it can be inherited(Drug Addiction and Families, 2007). For instance, if a father is an addict, a child can easily become an addict if he or she uses drugs at one point in their lives. Addiction is therefore in an addict’s blood and only waits to be awakened by the use of drugs. Thus, addiction can be classified together with other diseases such as hypertension where the user is a patient is more likely to suffer if their parents suffered from the condition. As an inherited disease, addiction affects those people who got access to drugs as fetus or as toddlers. Children whose mothers took drugs while pregnant or while breastfeeding are candidates of the addiction disease. Addiction can therefore be passed on from parents to children just like obesity as it is in the genes. For drug addiction to be termed as a disease, there should be symptoms and signs. For instance, the condition of excessive drug usage can be termed as an addiction if the user is dependent on drugs to function. Sometimes addicts shake or develop other complications such as liver failure due to excessive usage of drugs (Gruenert, 2010). During treatment, drug addiction is treated like a disease because one has to undergo medical treatment. Patients are detoxified in a bid to remove the toxic drugs in their system. Rehabilitation centers are a common place where addicts get the necessary treatment. Besides using medicine, addicts are taught to avoid relapse by changing things that prompt them to use drugs. Therapy is also an important part of drug treatment as a patient is able to talk about their problem to a therapist of a group of other addicts. The therapy sessions are similar to those that depression patients undergo and therefore drug addiction can be termed as a disease just lik e depression. Discussion Drug addiction prompts debate on whether it is a disease or a choice. Choices are made consciously, but a disease settles in unexpectedly. If termed as a decease, it shows that addiction comes in without the addict or those around him or her noticing. Most of the time, people get into addiction due to their change in habits. Those around an addict are more aware that an addict is getting into addiction. While getting into addition, an addict can be a frequent at a bar or a drug den. They become more familiar with the people at the bar or get to know who is a dealer in a given estate. As the addiction becomes more noticeable when the patient starts show in physical signs to other people such as sleeping a lot or shaking while not high on drugs. It is a clear indication that their body is already programed to function with the help of drugs.an addict is most likely to stop their daily routine to pursue taking drugs. They can stop going to school or work to be able to buy and take drugs. They can stop going to school or work to be able to buy and take drugs. If they run out of money, they easily steal or borrow to get drugs. The brain is no longer excited by the use of drugs as it was initially, but it becomes dependent on the drugs, as it cannot function without drugs. The brain shuts down when an addict is not ion drugs and that is why addicts sleep for long hours. Addiction can, therefore, be termed as a choice because an addict has a choice to take drugs or not. If one comes from an addicted bloodline, they also have a choice to take drugs or not. The moment they start taking drugs they awaken the addiction in them. While treating addiction in rehabilitation centers, an addict is taught how to say no to drugs by restructuring their minds. The addict’s choice to say no to drugs extends to avoiding the people who lure them to addiction. If an addicted is not fully decided to stop the addiction, they will most likely get back to the addiction. Teaching addicts how to say no to drugs shows that addiction is more of a mind system where one can say no. An addict finds reasons and not excuses saying no. for instance, they find the reason of getting back to school rather than an excuse of been seen sober. Saying no or yes makes all the difference because those are choices. Addiction can, therefore, be classified as a choice rather than a disea se. Addiction starts as a habit where one makes frequent visits to a bar. At this point one has a choice to say no to drugs and can avoid taking drugs. Moreover, when one gets very addicted to drugs, they can decide that they do not want to take drugs and seek help. Help is found in family, friends, church, and rehabilitation centers. The addicts who do not take the rehabilitation path become clean by changing their habits and their friends. It is therefore possible to put an end to an addiction if one decides. One’s brain is their strongest asset and therefore one can make a decision to stop drugs. Deciding to stop drugs can sometimes be accompanied by medication if the patient had contracted other conditions such as liver disease. However, firm decision-making cannot be substituted by any kind of treatment. Deciding to stop drugs can sometimes be accompanied by medication if the patient had contracted other conditions such as liver disease. However, firm decision-making cannot b e substituted by any kind of treatment. Rehabilitation canters only act as places to help people make the right decision, but they cannot prevent an individual from going back to drugs. The over 50% addicts who relapse are not fully decided to fight addiction. One has to decide that they will not take drugs no matter how stressed or available the drugs are. Personal choices are what influence addiction and therefore addiction is a choice and not as disease. Conclusion Drug addiction can be termed as a disease or a choice depending on how one looks at it. It is a choice because a person who takes drugs has the willpower to say no to drugs. Further, one takes drug because they want to take them. On the other hand, it is a disease because when an addict gets deep in the addiction, they cannot function without the drugs. They depend on medical treatment to get well. Detoxing is a major way that drug addiction utilizes medication for treatment. Drug addiction can be termed as a choice with the goal of helping addicts say no to drugs. Further, the addicts can be encouraged to seek treatment by telling them that they are sick. An addict can put a stop to their addiction by making the right choices without necessarily going for treatment. For a person to undergo treatment and remain clean, they should make up their mind to stop drugs. Rehabilitation, medication, and therapy are ways of helping an addict get sober faster butare not a means of getting addic ts entirely clean. Addiction can be termed as a choice rather than a disease.

A Confederacy of Dunces, by John Kennedy Toole Analysis...

A Confederacy of Dunces Characters 1. Every character is connected leaving no loose end. I. Ignatius i. A modern Don Quixote. ii. Hates modern society. iii. Prefer the middle Ages, obsess with Boethius. II. Myrna Minkoff The minx i. Have different perspective from Ignatius. ii. Is fascinated with Ignatius. iii. Ignatius and her do things to impress each other even thought they are separated. III. Irene Reilly i. Long time widow. ii. Thinks Ignatius is a child. iii. Drink a lot of wine and its constantly drunk. IV. Santa Battaglia i. Is Mrs. Reillys new best friend and aunt of Patrolman Mancuso. ii. She wants to get Ignatius out of the way so she can fix up his mother with a potential new husband Mr.†¦show more content†¦i. A good heart man who was arrested because of ignatious. ii. Wants to marry Mrs. Reilly Techniques I. Outrageous exaggeration by the main character. i. Ignatious valve ii. His point of view on everything iii. Mark Twain iv. Modern society Luciano, Paola A Confederacy of Dunces: An Essay When a true genius appears in the world, you may know him by the sign that the dunces are all in confederacy against him, a quote from Jonathan swift a man known as an expert of satire. There couldnt be a better way to start this novel about a person who is convinced of his own genius, and the idiocy of those around him. Yet, at the same time, he is in almost every way the most outrageous candidate for such a suitable name. , this book itself is a spoof. From the techniques toole used to the portrayal of modern society and one of Americans greatest writer Mark Twain. The characters are what make this novel, they are all connect by some way or other and end up affecting each other most of the time without even knowing it. John Kennedy Toole greatest accomplishments in this novel were the characters, and how they developed a web like relationship. What I mean by a web like relationship is that all the characters were connected and by the end there were no loose ends. The main character Ignatius J. Reilly an unusual personality that readers wont find in any other novel. A Modern Don Quixote, peculiar and creative, sometimes to the pointShow MoreRelated The Modern Grotesque Hero in John Kennedy Tooles, A Confederacy of Dunces3939 Words   |  16 PagesThe Modern Grotesque Hero in John Kennedy Tooles, A Confederacy of Dunces John Kennedy Toole unleashes a compelling criticism of modern society in the principal work he produced in his short lifetime, A Confederacy of Dunces. Using masterfully crafted comedy, Toole actually strengthens his disparaging position on the modern world. Boisterously and unabashedly opinionated, Ignatius Reilly, the principal character of this novel, colors the narrative with a poignant humor that simultaneously evokes

Who Were the Achaeans Mentioned in Homers Epics

In the epic poems of Homer, the  Iliad and Odyssey, the poet uses lots of different terms to refer to the many different groups of Greeks who fought the Trojans. Lots of other playwrights and historians did the same, too. One of the most commonly used ones was Achaean, both to refer to the Greek forces as a whole and specifically  to people from the region of Achilless homeland or Mycenaeans, the followers of Agamemnon. For example, the Trojan Queen Hecuba laments her fate in Euripidess tragedy  Hercules when a herald tells her that the two sons of Atreus and the  Achaean  people are approaching Troy. The Origins of Achaean Mythologically, the term Achaean derives from a family from which most of the Greek tribes claimed descent. His name? Achaeus! In his play Ion, Euripides writes that a people called after him [Achaeus] will be marked out as having his name. Achaeuss brothers Hellen, Dorus, and Ion also supposedly fathered great swaths of Greeks. Archaeologists seeking to prove the Trojan War really happened also cite the similarity between the word Achaean and the Hittite word Ahhiyawa, which was  archaeologically attested in a bunch of Hittite texts. The people of Ahhiyawa, which sounds like Achaea, lived in western Turkey, as many Greeks later did. There was even a recorded conflict between the guys from Ahhiyawa and the people of Anatolia: perhaps the real-life Trojan War? Sources Achaeans The Concise Oxford Dictionary of Archaeology. Timothy Darvill. Oxford University Press, 2008.Achaea The Concise Oxford Companion to Classical Literature. Ed. M.C. Howatson and Ian Chilvers. Oxford University Press, 1996.The AchaeansWilliam K. PrenticeAmerican Journal of Archaeology, Vol. 33, No. 2 (Apr. - Jun., 1929), pp. 206-218 Ahhiyawa and Troy: A Case of Mistaken Identity?T. R. BryceHistoria: Zeitschrift fà ¼r Alte Geschichte, Vol. 26, No. 1 (1st Qtr., 1977), pp. 24-32

Analysis Of Arthur Miller s Death Of A Salesman

Emily Alimusa COM 101—FALL 2014 Death of A Salesman Essay Arthur Miller’s play Death of a Salesman offers an instructive example for understanding the production and maintenance of identity through communicative interaction in a family using the character Biff Loman. Throughout the play, we see Biff’s character develop and change. He is in an identity crisis and is trying to understand his place in the Loman family. Biff is constantly seeking the truth about himself. He believes there is more to his life than the lies Willy has been feeding him and his brother all of their life. In the same note, he wants to prove to his father that he is not the under achiever Willy makes him out to be. In the play, Willy Loman creates his own reality for himself. This reality is merely a fantasy world where he and his two sons are great and successful salesmen. They are well liked and the best there is. Willy tells his sons since they were at least teenagers that they key to success is to be well liked. Be internal izing this into his boys, they believe that his father is successful and that they want to be just like him. Linda, Willy’s wife, has helped him co-construct his reality by constantly making excuses for Willy. She maintains the image of Willy being great all the way through the boys’ adulthood. This is especially important for Biff. Biff has always thought very highly of his father. Through social interaction, this reality is maintained. In the scene when Willy, Hap and BiffShow MoreRelatedAnalysis Of Arthur Miller s The Death Of A Salesman 1325 Words   |  6 PagesArthur Miller is one of the most successful and enduring playwrights of the post-war era in America. He focuses on middle-class anxieties since the theme of anxiety and insecurity reflects much of Arthur Miller’s own past. 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Although he was a hard worker and kept up with an exhausting schedule, his family always practically lived in poverty and Willy was inferior in his company. He always told his family that they would get the big break he deserved. He had raised two sons, Happy and Biff, to think that life has somehow cheated them and insists that they will get their payback someday. Willy s wife, Linda, lives in denial

Brain and Language Free Essays

Damasio and Damasio (1992) discussed the detailed mechanics of language processing by the human brain. Their article, first established a general understanding of such concepts as the brain’s ability to categorize and classify word-forms through the mediation of the human sensors. According to their article, the brain’s left and right hemispheres contains three neural structures. We will write a custom essay sample on Brain and Language or any similar topic only for you Order Now The first extensive structure processes the non-verbal representations organizing objects, events, and relationships. Second structure, located only in the left hemisphere is responsible for producing the language through and with phonemes, phonemic and syntactic structures with the resulting word-forms. They referred to the third structure as a mediating structure that can change the concept into the word form or vice versa. Their further discourse proceeded into the specifics of the brain anatomy and various effects of the damage or lesions of the portions of the brain. Their examples with the color recognition were particularly impressive when they described the condition known as achromatopsia – lack of ability to perceive colors (i. e. seeing the environment in the shades of gray). The article was especially effective in describing the complicated mechanism behind the color recognition, color categorization and classification, and producing the correct word-form for the specific color. The article argues against the traditionally thought the â€Å"pictorial† representations of the objects, persons, or any combination of the environmental experiences but instead the authors describe their theory of how records of neural activity are stored in the sensory and motor cortices. Such patterns of synaptic activity also act through and with associations on which one particular object will associate with the patterns of color, shape, usage, tactile perceptions, and the feelings that a person has usually when using this object. The authors further state that the neural actions that occur as the result of interaction between the person and the object happen in different functional areas of the brain and come together in areas of â€Å"convergence† of synaptic connections. Then recall of the event and its associated experiences depend upon simultaneous reactivation of the neural actions within the neuron assemblies when those fire simultaneously and reactivate the previously occurred patterns of neural activity. Simultaneously, the categorization and classification occurs in such similar or related neural actions are activated together. The categorization and classification abilities of the first neural structure make it possible to distinguish objects by their characteristics and function ‘stored’ previously, as Damasio and Damasio describe the example with a coffee cup. Such ‘recollection’ is perhaps responsible for the brain’s ability to express the formed within concept and to understand a comprehensive input as the concept. The article further exemplifies a curious condition in which a patient would loose an ability to define a concept for a unique entity (like an animal species in the author’s example). From this example, the reader would learn that the affected patient would not be able to name any animal species (i. e. raccoon) nor would say its size, color, or shape. He would simply say â€Å"animal† when presented with the picture of a raccoon (Damasio Damasio, 1992). When describing the affect produced by the specific lesion of the portion within the left hemisphere, the authors wrote about the earlier discovery by Paul Broca and Carl Wernicke of the phenomenon called ‘cerebral dominance’ which specifically pointed out at the left hemisphere as the organ responsible for the production and processing of human language in â€Å"99 percent of right-handed and two-thirds of left handers. † The article confirms these studied by briefly discussing the research by Edward Klima of the University of California at San Diego and Ursula Bellugi of the Salk Institute of Biological Studies in San Diego who have discovered that aphasia (condition that impedes language-interpreting ability) is caused by damage to the particular region of the left hemisphere of the brain. Using the aphasic patients, the investigators were able to map the neural activities responsible for the formation of the language and its interpretation (also including other variations of language such as sign language) (Damasio Damasio, 1992). With having a map in front of them, the neuroscientists and other field investigators would be able to specify exactly which function would be impaired as the result of damage to which portion of the left hemisphere. This would also extend to the predictive ability as far as other functions of the whole language production mechanism are concerned. Example of such can be actual production of speech sounds, intonation (i. e. speaking in a ‘flat tone’, long pauses between the words and defective grammar), the impairment of associative and habit learning, production of nouns, production of verbs (nouns and verbs are produced and processed in different regions), difficulty understanding meanings that represent the syntactic structures, and the inability to understand the meaning of non-reversible passive structures. The authors further attempt to defend their point of view in favor of the mediating system between the structure that is responsible for concept processing and the system that actually produces word and word structures. According to them, the mediating system’s function would be that of the selection of the correct meaning of lexicon or that connecting the concepts’ interrelationship. It is understood that mediation system is mostly activated when the person attempts to understand the comprehensive input. The purpose of comprehension sets in motion the mediating system that is capable of bringing associative connections between the concepts, particular experiences, and generalized experiences together. To exemplify their view, the authors mention A. N. and L. R. as patients who have a problem in retrieval of common nouns representing certain entities. Their deficit in the specific word-form retrieval is causes by their inability to activate the mediation system that deprives them of the ability to bring the connection between the concepts (i. e. of the noun and what that noun represents as far as the object and its function). Damasio and Damasio explained such selective deficiency by stating that the selectivity in conceptualization of entities depends upon the absence or presence of the personal relation of the patient to the entity/concept. By loosing the function of some regions of the left hemisphere, the patients will respond by loosing the specific speech/conceptualization function that is mapped to that region. In A. N. and L. R. case it was the damage to anterior and midtemporal cortices that rendered them unable to pick may common nouns. The article concludes with the detailed discourse into the studies by the group of researchers at Washington University. Specifically, this group was interested in the production and interpretation of verbs and functors and how the nouns can be mediated together with the appropriate actions, like the noun ‘apple’ would mediate with the verb ‘eat. ’ Their conclusions illustrated a situation in which the damage to the certain left hemisphere regions would disrupt such association rendering the patient unable to produce the appropriate verb and further disrupting their use of grammar (Damasio Damasio, 1992). The article was comprehensive in its purpose in terms of being able to describe the complex structure and function of the left hemisphere’s regions responsible for processing, production, and mediation of the components of human language. The only critique of the article that I have is that the authors attempted to place too much of very specific information into a very small format. The complexity of the concepts behind the message would be better delivered if more practical examples were used and the text would be delineated with a larger number of lay terms. In general, the article’s audience appeared to be professionals or paraprofessionals who already had a significant understanding within the field. It would be difficult to understand for people with a limited knowledge and background within the field. The illustrations were adequate and the sources appropriate in both quality and quantity. My suggestion for the further research would be targeting the Visio-Spatial Memory Units that are units of memory assembled from different perceptual input within the Working Memory (Baddely, 1992). Further, my suggestion would be to investigate the alternative approaches to the definition and theoretical function-ability of the short-term memory. References Baddeley AD. 1992. Working memory. Science 255:556-59 Damasio, A. R. , Damasio, H. (1992). Brain and Language, Scientific American, pg. 89- 95, Retrieved June 28, 2007 from http://www. utdallas. edu/~wkatz/Proseminar_articles. html How to cite Brain and Language, Papers

The Lord of the Rings Argumentative Essay Example For Students

The Lord of the Rings Argumentative Essay The makers of the Lord of the Rings use many other aspects of film making to create the same contrast. One of these aspects is music and sound effects. During the film there are many different types of music and sound effects. At the peaceful areas there is quiet slow music as if it were in the distance. There is also sounds of the wind, childrens laughter, birds chirping etc. This again gives the effect of a peaceful place that can do no harm. In the parts of the film where evil is present, there is much louder and more powerful music. This is often accompanied by screams and loud banging in the background. When the first tower/castle shot we see comes you can hear all of this. This is a sensational effect and is a brilliant example of how the contrast between evil and good is shown. Also used in the film to create certain effects is lighting. Using light is a very good effect to show different places in film. For example, in places where evil may be present it is incredibly dark. The sky is always dark (often night-time) and the building are even darker. There is just enough light to see the right details. This often creates a shadow-like effect. An example of this would be when we first see the sight of evil in the film. There is loud banging, screams, panning and low angle camera views as well as limited light and fire. Quite often in the film, where evil is present, the only source of light is fire. Fire can also be associated with hell which can add to the effect of evilness. This is a very good effect and shows the contrast between good and evil very well. This is because in the film where we are seeing good, there is sunlight and flowers and grass make the place seem brighter too. Characters body language and their facial expressions are a very good effect in the Lord of the Rings. Body language in the film is used to show tiredness, exhaustion, sadness, anger, etc. Body language shows a small portion of the contrast between good and evil. Some of the evil characters almost always look as if they are full of energy and up for a fight. The good characters often look exhausted. Facial expressions are one of the most important aspects of film and not just this particular film, any film. Facial expressions can do so much. They can show whether a person is worried, scared, happy, bored, aggravated, sympathetic, to name just a few. Sometimes facial expressions are used instead of speech because they show so much. During the film most, if not all, facial expressions are shown using close-up, extreme close-up and double camera shots. As shown in the picture below, it shows that Gandalf is clearly worried. Also note that he is in a dark place as he realises they is in grave danger. The Lord of the Rings also has a range of dialogue that adds to the contrast of good and evil. During the film time there are many types of language used. For the parts of the film where good are involved, speech is in a medium pitch and often a medium volume. It is not spoken in a threatening or negative way either. In the times of action/panic/when evil threatens the dialogue is often loud, low pitched, negatively spoken and often rushed. As for when it is an all evil part of the film, the dialogue is very low pitched but the volume varies although there is loud banging, crashes and screaming in the background of those scenes.

Advertising through Social Media Application-Samples for Students

Question: Discuss about the Role of Social Media in the Promotion of John Smedley's Orchid Women Wear. Answer: Introduction Social media communication has been emerging rapidly in the recent years. However, maximum businesses use the social media as their communication tool to cover a large number of customers (Holt 2016).Social media communication refers to the communication process that is exhibited through the use of digital tool. As commented by Ramanathanet al. (2017), social media communication is a modern business process, which can be done by using electronic media. However, for business organizations, it is crucial to incorporate the modern technology in their communication system to enhance the customer service. Hence, application of the social media gives the opportunity to the business owners to promote their brand as well and their products by using the digital media, which is an example of modern technology. This study deals with the promotion of Orchid women wear, which is a popular brand of John Smedley. This organization sells over 30 countries in the world. This is a UK based knitting fa shion company and established in 1784. This brand has 200 stores all over the world and their sales revenue generation is high. Therefore, the role of the social media in the branding of John Smedley will be discussed in this study. A critical discussion will be conducted in this study based on the application of social media in branding. Company background John Smedley is a UK based fashion organization that offers various types of womens wear. However, woolen clothes, cotton wear and various types of fashionable clothing items are the major products of this organization. John Smedley is popular for the knitwear products. One of their popular products is Orchid women fashion wear. This organization is a global operator and has business throughout the world. This organization is considered as one of the leading companies for their fine gauge knitwear products. In the recent years changing demand of the customers is the major challenge of the global fashion market. However, it is often difficult for the fashion organizations to cope up with the changing need of the consumers as a result, there is a huge competition among the fashion companies to make something unique or innovative product. Orchid women wear is a renowned brand of John Smedley among their various women wears (Johnsmedley.com 2018). This is a knitwear product and made up o f wool. This is very much comfortable for the women in any weather. Thus, this brand is popular among the women who prefer to use John Smedley products. Issue identification Traditional communication or advertising process in the business promotion needs a proper budget and a specific market (Bremset al. 2017). TV, direct mail, newspaper, and radio are the traditional communication channels that are used in the business. The traditional communication channels are more expensive in comparison to the social media communication as traditional communication needs more workforce while social media needs less workforce and it depends on the technology. In the recent years, John Smedley has faced issuesdue to the using of traditional marketing communication. Traditional communication channels need a particular target audience as a result, it is difficult for the organization to select the target audience. On the other hand, they are not able to cover a huge range of consumers through this traditional communication process. In the year 2014 their sale was increased by 14% from the previous year and the revenue generation was 17.2. In the year 2015 their customer number is increased by 10% from the previous year, which ensures their growth in the global market (Johnsmedley.com. 2018). However, traditional communication process has a specific target market but social media does not need any specific target market as it covers a large range of customers from different geographical regions (Kedzior et al. 2016). Hence, by the application of social media, John Smedley can promote their Orchid women wear in a huge range of customer domain easily. There is no need to expand the high budget to implement this communication process.Traditional media includes personal selling, pamphlets and leaflet distribution that needs more workforces. This enhances the cost of the product promotion (Nyangwe and Buhalis 2018).However, application of the social media in the promotion of the business will be an effective approach for such organization as it will help them to cover a large number of people from different geographical regions. Role of social media in branding in the context of Johh Smedley Clothing products among the other products of the fashion industry run fast. However, consumers especially the women have a strong addiction towards the clothing products. They prefer the variety of products, which are comfortable to wear (Kedzioret al. 2016). Hence, the traditional marketing or communication is not as effective as the social media communication in promoting a brand as the traditional marketing process is not attractive like the social media. Through the social media women can see a variety of products and they do not need to go outside. In order to improve the brand image of an organization promotion through social media is an effective approach for the organization. In the context of John Smedley, they want to improve the brand image of Orchid women wear through the application of social media. As commented by Nyangweand Buhalis (2018), social media users keep the brand name in their mind, which they saw in their social networking site. This is a big opportunity fo r John Smedley to improve and promote their brand Orchid women wear. One of the major positive outcomes of social media application in branding is communication with the business goal (Deckers and Lacy 2017). However, in the context of John Smedley use of social media will help them to deliver their business objective regarding their brand Orchid women wear to the consumer domain by providing a detailed product as well as brand information. John Smedley can give the benefits of the products through the websites and it will be shared via social media like facebook, instagram etc. Cover a large number of consumers for a particular brand In the recent years, people are more technology oriented as they use the technological device rapidly to make their life fast. They have limited time to watch television, magazine and another traditional advertising process (Dinnie 2015). Therefore, maximum people spend a lot of time on the social media website as they get refreshment and also gather new knowledge regarding any product or service via social media. People have a great attraction towards the social media and they search new fashion products and brand through it (Dinnie 2015). As a result, advertisement through the social media such as Facebook, Twitter and Instagram will be effective for John Smedley to promote their brand Orchid women wear. This will give a great opportunity to John Smedley to promote their new product in a large consumer domain by using the social media in brand promotion. Get customer reviews regarding a brand Social media makes a unique platform for John Smedley for their new brand and they will be able to get customer feedbacks via such sites. Such customer review is a good process for an organization to understand their brand position in the market (Habibiet al. 2016).Changing needs of the consumers is a big problem for the fashion market and they do not understand the exact demand of the consumers. However, by checking the customer review regarding a product on social media sites the organization will able to understand the type of the products that the current market prefers. Enhance the information sharing regarding the brand Social media is an effective way for the business as it allows the consumers to research discover and share the information about a brand (Dinnie 2015). Application of the social media in the branding of John Smedley will bring a scope for their new brand Orchid women wear to reach in a large domain of the consumers. Social media advertisement will help the consumers to attach with the organization by sharing their feedbacks. This also improves the customer engagement in an organization. Good consumer rating will improve the brand image in the competitive market. Therefore, social media will help John Smedley to share content of the product information quickly in the context of Orchid women wear. As a result, the consumers can easily access the product details as well as the brand details, which enhance the branding process of such organization. Critical discussion of the impact of social media advertising on the brad image of John Smedley Today the application of the social media is an integral part of the daily life. People from different parts and the entire world can be connected through the social media. In the context of business as well as the fashion industry social media plays an important role to promote a brand and to improve the brand image (Habibi et al. 2016). It is important for John Smedley to improve their brand image by suing the social media application. They can influence the public opinion regarding their new brand Orchid women to wear. As commented by Dinnie(2015), social media is the best platform to communicate with the people and people also share their opinion regarding any product or brand. As criticized by Kohliet al. (2015), is the business industry does not train their employees properly to use social media for business purpose then they fail to communicate their brand vision. This can lead John Smedley to an inconsistent as a result; their brand image can be affected. However, John Smedle y can represent their brand image through the social media application in the context of their Orchid women wear. On the other hand, misrepresentation of the offered service or products and their features can hamper the brand image of such particular brand. Social media creates customers interest towards a product or a brand (Chahaland Rani 2016). In the context of John Smedley, advertisement or the promotion of Orchid women wear through social media enables them to deliver their messages to the public domain quickly. As a result, the audience starts to get information about the particular brand. Then they talk about the brand and pay their attention to it. Shopping in recent times is popular in the social media platforms. For example, Twitter and Facebook are two of the major social media platforms, which contribute more to improving the promotion of a brand and the enhancement of its image. For John Smedley, if they promote or advertise their products through such social media then audience get information about their Orchid women wears. This will make their brand popular and to improve its image in the consumer domain. Besides the positive aspects of social media advertisement there are some negative aspects. As argued by Kohli et al . (2015), advertisement via social media often affected due to the overflowing newsfeed. In the Facebook often people skip the messages or advertisement of a brand due to the overflow of the newsfeeds. This may affect the brand promotion in the context of John Smedley. Therefore, it is important for the organization to give a regular update of their product or brand on the social media. If the gap occurs in this process then it will be difficult for John Smedley to promote their brand Orchid women wear through social networking sites. On the other hand positive outcomes of social media highlights that social media especially the Facebook increase the customer engagement (Habibiet al. 2016). However, if John Smedley creates a page on facebook regarding their Orchid women wears with more details then it can reach easily to the consumer domain. Therefore, the consumers can give their feedbacks on this Facebook page regarding this particular brand. For John Smedley, they want to promote Orchid women wear via social media. Hence, it has been found that women discuss more about the fashion over social media like Facebook. Therefore, they refer to their friends the fashion brand that they have used. This will give John Smedley a good opportunity to improve the brand image as well promotion of Orchid women wear via social media advertisement. Conclusion The above piece of the study reveals the social media application in branding in the context of John Smedley. However, this fashion organization is going to promote their new brand Orchid women wear through the social media advertisement. However, the major problem of current fashion market is the changing demand of the consumers. Hence, the application of the social media will help John Smedley to gather the customer feedbacks and develop innovative product as per the needs of the current market. It has been found that social media communication to market a product is very popular in the recent years. People, specially he women search new brand over the social media. One of the major drawbacks of the social media application is the inappropriate presentation of the brand information. Despite these challenges, social media communication is an essential element of the modern business. References Brems, C., Temmerman, M., Graham, T. and Broersma, M., 2017. Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media.Digital Journalism,5(4), pp.443-459. Chahal, H. and Rani, A., 2017. How trust moderates social media engagement and brand equity.Journal of Research in Interactive Marketing,11(3), pp.312-335. Deckers, E. and Lacy, K., 2017.Branding yourself: How to use social media to invent or reinvent yourself. Que Publishing. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Habibi, M.R., Laroche, M. and Richard, M.O., 2016. Testing an extended model of consumer behavior in the context of social media-based brand communities.Computers in Human Behavior,62, pp.292-302. Holt, D., 2016. Branding in the age of social media.Harvard business review,94(3), p.13. Johnsmedley.com. 2018.John Smedley. [online] Available at: https://www.johnsmedley.com/uk/about-us [Accessed 13 Feb. 2018]. Kedzior, R., Allen, D.E. and Schroeder, J., 2016. The selfie phenomenonconsumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), pp.1767-1772. Kohli, C., Suri, R. and Kapoor, A., 2015. Will social media kill branding?.Business Horizons,58(1), pp.35-44. Nyangwe, S. and Buhalis, D., 2018. Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International. InInformation and Communication Technologies in Tourism 2018(pp. 257-269). Springer, Cham. Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail network operations and marketing to enhance customer satisfaction.International Journal of Operations Production Management,37(1), pp.105-123.